Personalized Journeys
Itineraries shaped around your pace and purpose.
Since 2012
About Nugo Bhutan
A Bhutanese-owned travel house crafting authentic, safe and personalized journeys through the Kingdom of the Thunder Dragon — and the wider Himalayas beyond.
Established
Founded 2012
Our Story
Born of Bhutan, made for the world.
Nugo Bhutan was founded in 2012 with a simple conviction — that every traveler who comes to our kingdom deserves more than an itinerary. They deserve a story. Over the years we've welcomed guests from the USA, Japan, Singapore and beyond, and the heart of our work has never changed: small, considered journeys led by Bhutanese hands.
Our Mission
To offer authentic, safe and deeply personalized journeys through the Kingdom of Bhutan.
Our Vision
To be Bhutan's most trusted travel partner — known for craft, integrity and quiet luxury.
Our Philosophy
High Value, Low Impact — travel that honours the land, the people and the moment.
Why Travel With Us
Quietly considered. Carefully crafted.
Experienced Local Team
Bhutanese guides with deep cultural roots.
Sustainable Tourism
High value, low impact — always.
Authentic Experiences
Real encounters, not staged moments.
Safety & Comfort
Modern transport, vetted stays, 24/7 support.
International Travelers
Trusted by guests from across the world.
Our Services
Every way to experience Bhutan.
Private Tours
Bespoke private guided journeys across Bhutan.
Luxury Tours
5-star stays, helicopter scenics, private dining.
Trekking Expeditions
Druk Path, Jomolhari and high-altitude classics.
Festival Tours
Tshechus, Cham dances and seasonal celebrations.
Motorcycle Tours
Himalayan crossings on Royal Enfields.
Custom Itineraries
Designed entirely around how you love to travel.
Our Team
The people behind every journey.
A small Bhutanese family of planners, guides and storytellers — taking your trip personally, from the first enquiry to the final farewell.
Founder
Chief Executive Officer
Ashok Subba
Founder and guiding force of Nugo Bhutan. Ashok built the company on a simple promise — every guest leaves with a story worth telling, and every journey honours the kingdom we call home.
Choki Tshering Tamang
General Manager
Runs operations end-to-end — from first enquiry to farewell — with quiet precision.
Chogel Nugo Subba
Marketing Manager & Tour Director
Shapes our journeys and shares them with the world. The voice behind Nugo Bhutan.
Prem Gurung
Tour & Guide Expert
A licensed Bhutanese guide whose deep cultural roots turn every stop into a story.
Raj Kumar Gurung
Faculty & Tour Assistant
On-the-road support — logistics, language, the small details that make trips effortless.
Sustainable Tourism
High Value. Low Impact.
Bhutan is the world's only carbon-negative country — and our travel philosophy honours that. We design journeys that protect what makes this kingdom rare: its forests, its faith, its quiet.
- Honouring Bhutan's Gross National Happiness values
- Working only with licensed local operators
- Eco-conscious stays and low-impact transport
- Direct support to artisans, monasteries and villages
Our Experience
Thirteen years. One quiet kingdom.
2012
Established
2,500+
Travelers Welcomed
20+
Destinations Covered
8
Tour Categories
Glimpses
Moments from the road.
Travelers' Voices
Words from our guests.
“
Nugo crafted the most thoughtful Himalayan journey. Every detail felt curated.
Aiko Tanaka
Tokyo, Japan
“
From Paro to Phobjikha, our private tour was flawless. The team's care is unmatched.
Michael Reed
San Francisco, USA
“
More than a holiday — a transformation. Beautiful itineraries, beautiful people.
Wei Lin
Singapore
Begin
Plan your journey through Bhutan.
Tell us how you like to travel — we'll design something quietly extraordinary, just for you.